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This book showcases new research in sport business management
around the world, offering a platform for the international
exchange of ideas, best practices, and scientific inquiries in a
globalized sport economy. Featuring work from leading sport
management scholars from around the world - including North
America, South America, Europe, Africa, and Asia - the book
addresses a variety of global, regional, national, and community
issues that are central to successful sport management. Combining
both qualitative and quantitative studies, it explores key themes
such as the emergent environment, managing change, organizational
transformation, application of technology, marketing and promotion,
and research protocols. New case studies cover topics such as
entrepreneurship and innovation, sport broadcasting, digital
technologies, youth and college sports, and the development of the
sport management curriculum. International Sport Business
Management is a fascinating reading for all students and scholars
of sport management, sport business, and sport marketing, as well
as for any professional working in the sport and leisure
industries.
Sport is big business in the USA. From collegiate sport through to
the professional leagues, the sport industry generates huge
revenues, employs thousands of people and engages millions of fans
and consumers. This book offers an evidence-based snapshot of the
contemporary sport industry in the USA. Featuring new research from
scholars working across every sector of sport business, the book
covers key topics such as consumer behaviour, sport marketing, the
development of women's sport, sport broadcasting, internships, and
leadership. It adds critical depth to our understanding of the
sport industry in the world's single biggest sport marketplace.
Sport Business in the United States offers fascinating new
perspectives for researchers, students and industry professionals.
It is important reading for anybody working in sport management or
sport business, whether inside the US or around the world.
In the global sport business industry, growth, and development
within and across various sport businesses are essential for
competitive advantage. This fascinating collection of chapters
examines how the development and management of resources and
opportunities in sport business is vital to success. Commissioned
by the World Association for Sport Management (WASM) and featuring
global perspectives from leading international scholars and
original research data drawn from both qualitative and quantitative
inquiry, the book presents cases as diverse as customer demand in
the NBA, sport and physical activity human resources in Spain and
stakeholder relationships in Chinese football. Presented in three
parts (global perspectives, managing resources, and managing
opportunities), Global Sport Business examines key research and
practical issues in sport business management and marketing studies
in both global and local contexts. This is an important read for
professors, scholars, and students in sport business management, a
useful resource for sport business management professionals and
practitioners, and illuminating reading for anyone with an interest
in sport management.
Sport is big business in the USA. From collegiate sport through to
the professional leagues, the sport industry generates huge
revenues, employs thousands of people and engages millions of fans
and consumers. This book offers an evidence-based snapshot of the
contemporary sport industry in the USA. Featuring new research from
scholars working across every sector of sport business, the book
covers key topics such as consumer behaviour, sport marketing, the
development of women's sport, sport broadcasting, internships, and
leadership. It adds critical depth to our understanding of the
sport industry in the world's single biggest sport marketplace.
Sport Business in the United States offers fascinating new
perspectives for researchers, students and industry professionals.
It is important reading for anybody working in sport management or
sport business, whether inside the US or around the world.
Cross-cultural management is an important facet of the globalized
sport industry. Sport managers must be skilled at working with
individuals from diverse cultures and aware of the key issues
affecting sport on a global level. This book brings together
cutting-edge research from leading sport scholars from around the
world, to illuminate some of those important issues and to
demonstrate what cross-cultural management looks like in a sporting
context. Presenting case studies from countries as diverse as the
US, Brazil, Poland and Venezuela, and across a range of sports from
football to basketball, the book presents new empirical material
derived from a range of inquiry protocols, including both
qualitative and quantitative methods. It offers critical analyses
of cross-cultural and managerial issues in key areas such as group
cohesiveness, group communications, and misperception and
misinterpretation. Making an important contribution to our
understanding of both theory and practice in sport management, this
book is fascinating reading for any student, researcher or
practitioner with an interest in global and international sport.
In recent years, football's status as "the world's sport" has shown
little sign of waning. From increasing participation at grassroots
levels and to the highly lucrative media rights deals secured by
the top elite clubs, the game appears to be thriving as it
continues to excite and enthral billions of people around the
globe. Nevertheless, there are a number of challenges and
opportunities facing the football industry today that warrant
further examination. This book brings together leading
international researchers to survey the current state of the global
football industry, exploring contemporary themes and issues in the
marketing of football around the world. With contributions from
Europe, Asia and the Americas, it discusses key topics such as
football club management, the economics of the football industry,
match-fixing, social media, fan experiences, the globalized
marketplace, and the growing popularity of the women's game.
Offering insights for researchers, managers, and marketers who are
looking to stay ahead of the game, The Global Football Industry:
Marketing Perspectives is essential reading for anyone with an
interest in international sport business.
Cross-cultural management is an important facet of the globalized
sport industry. Sport managers must be skilled at working with
individuals from diverse cultures and aware of the key issues
affecting sport on a global level. This book brings together
cutting-edge research from leading sport scholars from around the
world, to illuminate some of those important issues and to
demonstrate what cross-cultural management looks like in a sporting
context. Presenting case studies from countries as diverse as the
US, Brazil, Poland and Venezuela, and across a range of sports from
football to basketball, the book presents new empirical material
derived from a range of inquiry protocols, including both
qualitative and quantitative methods. It offers critical analyses
of cross-cultural and managerial issues in key areas such as group
cohesiveness, group communications, and misperception and
misinterpretation. Making an important contribution to our
understanding of both theory and practice in sport management, this
book is fascinating reading for any student, researcher or
practitioner with an interest in global and international sport.
In recent years, football's status as "the world's sport" has shown
little sign of waning. From increasing participation at grassroots
levels and to the highly lucrative media rights deals secured by
the top elite clubs, the game appears to be thriving as it
continues to excite and enthral billions of people around the
globe. Nevertheless, there are a number of challenges and
opportunities facing the football industry today that warrant
further examination. This book brings together leading
international researchers to survey the current state of the global
football industry, exploring contemporary themes and issues in the
marketing of football around the world. With contributions from
Europe, Asia and the Americas, it discusses key topics such as
football club management, the economics of the football industry,
match-fixing, social media, fan experiences, the globalized
marketplace, and the growing popularity of the women's game.
Offering insights for researchers, managers, and marketers who are
looking to stay ahead of the game, The Global Football Industry:
Marketing Perspectives is essential reading for anyone with an
interest in international sport business.
The international nature of the sport industry presents many
management challenges and opportunities for sport organisations.
This book brings together cutting-edge research from leading sport
management scholars around the world, surveying a wide range of
topics and issues facing the sport industry today. It represents an
essential platform for the international exchange of ideas, best
practice and research in sport management studies. The
globalisation of the sport industry has brought increased
complexity to organisations' operations in terms of regulation,
competition and multiculturalism. Drawing on a wealth of original
research from fifteen countries, this book addresses a variety of
global, regional, national and community issues that are central to
successful sport management. Combining both qualitative and
quantitative studies, it explores key themes, such as managing
resources and organisational change, marketing and promotion, law
and regulation, sport-for-development and research protocols.
Global Sport Management Studies: Contemporary issues and inquiries
is essential reading for all students and scholars of sport
management, sport business and sport marketing, as well as for any
professional working in the sport and leisure industries.
The international nature of the sport industry presents many
management challenges and opportunities for sport organisations.
This book brings together cutting-edge research from leading sport
management scholars around the world, surveying a wide range of
topics and issues facing the sport industry today. It represents an
essential platform for the international exchange of ideas, best
practice and research in sport management studies. The
globalisation of the sport industry has brought increased
complexity to organisations' operations in terms of regulation,
competition and multiculturalism. Drawing on a wealth of original
research from fifteen countries, this book addresses a variety of
global, regional, national and community issues that are central to
successful sport management. Combining both qualitative and
quantitative studies, it explores key themes, such as managing
resources and organisational change, marketing and promotion, law
and regulation, sport-for-development and research protocols.
Global Sport Management Studies: Contemporary issues and inquiries
is essential reading for all students and scholars of sport
management, sport business and sport marketing, as well as for any
professional working in the sport and leisure industries.
In the global sport business industry, growth, and development
within and across various sport businesses are essential for
competitive advantage. This fascinating collection of chapters
examines how the development and management of resources and
opportunities in sport business is vital to success. Commissioned
by the World Association for Sport Management (WASM) and featuring
global perspectives from leading international scholars and
original research data drawn from both qualitative and quantitative
inquiry, the book presents cases as diverse as customer demand in
the NBA, sport and physical activity human resources in Spain and
stakeholder relationships in Chinese football. Presented in three
parts (global perspectives, managing resources, and managing
opportunities), Global Sport Business examines key research and
practical issues in sport business management and marketing studies
in both global and local contexts. This is an important read for
professors, scholars, and students in sport business management, a
useful resource for sport business management professionals and
practitioners, and illuminating reading for anyone with an interest
in sport management.
The international nature of the sport industry requires a global
approach to sport marketing practices. Organisations need to
develop a good understanding of the laws, regulations, values and
norms of the countries and cultures in which they operate. This
book brings together world-leading sport marketing scholars from 11
countries to address the most important global, regional, national,
and community marketing issues in sport today. Presenting the
latest cutting-edge research from countries including India, China,
the UK and the USA, it includes case studies on successful
marketing strategies in sports ranging from football and hockey to
baseball and motor racing. The book combines both qualitative and
quantitative studies to explore key topics such as: sport marketing
in a globalized marketplace corporate social responsibility and
sponsorship in sporting events the Olympic brand image and its
values sport consumer behaviour and customer satisfaction new
digital marketing channels. Contemporary Sport Marketing: Global
perspectives is vital reading for all students and scholars of
sport marketing, sport business and sport management, as well as
for any professional working in the sport industry.
This book showcases new research in sport business management
around the world, offering a platform for the international
exchange of ideas, best practices, and scientific inquiries in a
globalized sport economy. Featuring work from leading sport
management scholars from around the world - including North
America, South America, Europe, Africa, and Asia - the book
addresses a variety of global, regional, national, and community
issues that are central to successful sport management. Combining
both qualitative and quantitative studies, it explores key themes
such as the emergent environment, managing change, organizational
transformation, application of technology, marketing and promotion,
and research protocols. New case studies cover topics such as
entrepreneurship and innovation, sport broadcasting, digital
technologies, youth and college sports, and the development of the
sport management curriculum. International Sport Business
Management is a fascinating reading for all students and scholars
of sport management, sport business, and sport marketing, as well
as for any professional working in the sport and leisure
industries.
As SMA President and host of SMA II, the second annual SMA
Conference, it gives me great pride to share this book with members
of the Association as well as an extended readership base. The
collection of outstanding papers contained within this manuscript
is drawn from over one hundred and fifty academic presentations
delivered during the three day conference held in Memphis,
Tennessee, November 18-20, 2004, attracting more than three hundred
sport marketing scholars, professionals, and students. -- From
Richard Irwin's preface 'A Word From the President'.
It is with tremendous pleasure that I share the enclosed contents
drawn from more than eighty research presentations delivered at the
Inaugural Sport Marketing Association Conference hosted by the
University of Florida on 13 to 15 November 2003. Scholarly papers
were presented on such subjects as corporate sponsorship, sport
consumer behaviour, sport product branding, and technology's role
in the promotion and sales process, all subjects of critical
importance to those in pursuit of the best sport marketing
practices.' -- From Richard Irwin's preface 'A Word From the
President'.
The international nature of the sport industry requires a global
approach to sport marketing practices. Organisations need to
develop a good understanding of the laws, regulations, values and
norms of the countries and cultures in which they operate. This
book brings together world-leading sport marketing scholars from 11
countries to address the most important global, regional, national,
and community marketing issues in sport today. Presenting the
latest cutting-edge research from countries including India, China,
the UK and the USA, it includes case studies on successful
marketing strategies in sports ranging from football and hockey to
baseball and motor racing. The book combines both qualitative and
quantitative studies to explore key topics such as: sport marketing
in a globalized marketplace corporate social responsibility and
sponsorship in sporting events the Olympic brand image and its
values sport consumer behaviour and customer satisfaction new
digital marketing channels. Contemporary Sport Marketing: Global
perspectives is vital reading for all students and scholars of
sport marketing, sport business and sport management, as well as
for any professional working in the sport industry.
This Second Edition of 'Fundamentals of Sport Marketing' covers the
theories fundamentals and practical applications of marketing to
sport business. Like no other book in the field 'Fundamentals of
Sport Marketing' introduces students to the diversity of sport
business -- not merely professional and collegiate sport but sport
marketing research companies sponsorship management companies sport
goods manufacturers and retailers sports television companies web
sport enterprise and sport tourism companies. Since the first
edition was published students working in the industry report that
they continue to use it and follow it as a handbook. The updated
revised and expanded chapters in the 2nd Edition include new
content case studies and material on the innovations in the sport
marketing industry such as marketing via the Internet alternative
sports and the global sport marketplace.
Research -- the systematic investigation of materials and sources
to establish facts and reach new conclusions -- is carried out for
a variety of purposes and to achieve a variety of goals. For sport
business industry, research is critical for developing strategies
to effectively understand and manage the franchise, property, or
facility. This second edition provides a detailed introduction into
the research itself, and applies those methods directly to the
field of sport business management. With established reputations as
expert researchers in the field, the authors have reorganised
foundational concepts and updated methods and industry examples to
provide students, instructors and professionals with a knowledge
base and resources to prepare, collect, analyse and present
targeted research for scholarly publication or to better interpret
and respond to the needs of an array of areas in the sport
management industry.
"Fundamentals of Sport Marketing" has long been the premier
textbook in its field, and this updated, expanded fourth edition
once again delivers superior content for aspiring sport marketers.
As the most contemporary, comprehensive text of its kind,
Fundamentals of Sport Marketing, 4th Edition, is a must-have
resource for current data, trends, and concepts critical to success
in the ever-changing world of sport. Students just beginning to
explore their options in the sporting industry will gain a firm
foundational understanding of sport marketing principles and
strategies. As they explore the text, they will encounter a broad
range of topics, including in-depth analyses of marketing mix
components, media relations in sport, and use of licensing and
logos in the sport industry. A brand-new chapter covers social
media and its increasing impact on sport marketing. The authors, Dr
Brenda Pitts and Dr David K Stotlar are internationally well-known
experts in the sport industry. Their extensive experience both
consulting and working in the field allows them to share their
unique insights with the newest generation of sport marketers.
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